By Joshua M. Okello
The power of internet is one of the greatest blessings that potential as well as true leaders can count on. It has made sharing of wisdom easy and expansion of one’s geographical influence much possible than it used to be during pre-internet era. To build a true social media platform a leader needs to:
My social media platform is twitter and I am having over 100,000+ people following me. These people have contributed to my social media success having been listed on top 50 most influential twitter users from Toronto, Canada.
If we truly value ourselves, we will share value with others. All my tweets are tweets that build a people. Over 100,000+ people who follow me expect positive tweets from me and that is what I do. Not that they control what I have to say on social media but I tweet my thoughts as they come to me. Once your followers know what you tweet about, they will develop a habit of checking your website and interact with your information either internally or externally. I always direct people to my twitter handle when they need motivation or when they are down and depressed. This would be compared to creating a market niche. Who are the people you want to impact with your message? You do not even have to write the wisest tweet of all the time. Just tweet about your life but remember to never spam your followers. Too much of anything is dangerous.
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Never just post your ideas, let people know that you are not a robot. We cannot generate positive ideas at all times. Human beings have highs and lows and let your followers see both sides of you. This is called humanizing your social media platform.
Another way to humanize your social media platform is by asking questions. A good example is when I was looking for an editor, I posted on my twitter and within five minutes, my twitter was buzzing with suggestions on some of the most prolific editors in the world of book publishing.
I also use twitter to outsource my mundane tasks. This way, I am creating employment opportunities making people trust that I am not a robot but a real human being.
To build a true social media platform, you have to spend time on it. Spending time does not mean wasting time. I spend 30-45 minutes every day building and improving, my website, Twitter, Facebook and blog. I also like to follow people who follow me and I do it in person because they mean a lot to me and because they are not worth robotic response.
Solve a Problem
My blog posts and Twitter ideas are mostly on how to be a better leader and how we can constantly improve to greatness. Every weekend I have a Q&A session where people ask me questions pertaining to leadership and entrepreneurship. If they are open ended questions that need more than 140 characters, then I try to give my followers solutions on my blog. Good part of solving problems is that I also get to ask questions and often times, my followers are open and honest with me which I really appreciate. People will follow you if you show that you care. Care just a little.
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When you want to build a true platform, you have to be consistent. If it is posting once or twice a week, be disciplined to do exactly that. Create a social media rhythm and let people know when you are available for them. In my case, I only respond to questions on weekends and my followers know that.
It is also important to be consistent with your content. You do not want to tweet or blog about soccer today, rugby tomorrow and health the following day. It doesn’t quite connect. Pick one topic and be disciplined at educating your followers on the same.
Let people know you for one thing and be perfect at it. Above all, give solutions and if you do not have any, then refer your audience to where they can source the information they need because we are not all knowing.
© Joshua Okello 2015.
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